![]() How to (results most desired) without (biggest fear). I'm going to teach (sub market) how to (niche). Your new opportunity must provide them a status increase. We are (funnel hackers) and these are our stories. People say what we do is impossible, yet we are a movement of miracles. We have to do things differently and smarter. We don't (rely on venture capital.) In fact our motivation is the exact opposite. I'm part of a group of (underground entrepreneurs you've probably never heard of) People want to plug into something bigger so YOU MUST CREATE THE FUTURE VISION!īe the person where they place their hope and faith.Ĭreate a mini manifesto such as "I am a." One of the best books I've read for the online market. To ignore him entirely for his flaws would be a mistake because this book contains a lot of valuable, dare I say, wisdom. While I may not find Brunson's approach to be the most tasteful, I can't deny he's had considerable success and there is quite a bit I can learn from him. Concepts like this actually changed the way I market my product, which is something other more "respectable" marketing books didn't do for me. improvement (see comic below, which I wrote about here). ![]() For example, the concept of opportunity vs. I'm glad I read Expert Secrets because, despite many blatant negatives, I discovered some powerful insights. Half the book is Brunson's tactical advice on how to create the perfect webinar, which I have zero interest in.Įverything Russell Brunson writes in Expert Secrets leads me to believe he's the type of guy who won't hesitate to embellish the truth to manipulate people into giving him their money. He became one of the top ten wrestlers in the country at graduation.įast forward to this day, Russell Brunson has founded, and has also co-founded several successful companies, popularized some of the most effective sales techniques used in the world of marketing today, and had also published several successful books in the marketing category.Įxpert Secrets is an obvious attempt to entice readers to spend hundreds or thousands of dollars on Russell Brunson's ClickFunnels products. This he continued into his college, learning valuable lessons about competition, hard work and the art of winning. ![]() In high school, for example, Russell was a state champion wrestler, becoming an all-American in his senior year, taking second place in the country at the high school nationals. Outside marketing and business in general, Russell loved wrestling while growing up which soon turned a hobby for him. He long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world. He was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies. Russell Brunson is a digital marketing entrepreneur, author, coach, and speaker. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.ĭon’t hide inside your business. This is how you change the lives of your customers, and this is how you grow your company. ![]() Your message could help to save marriages, repair families, change someone’s health, grow a company, or more.īut only if you know how to get it into the hands of the people whose lives you have been called to change.īy positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. ![]() The impact that the right message can have on someone at the right time in their life is immeasurable. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. ![]()
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